iDisciple: New App from Family Christian Bookstores

Is it possible to have a business strategy that has one’s Christian faith at its core? A team of Christian business think they can make it happen. The Washington Times reports:

It all started when three Atlanta-based businessmen pooled their resources to purchase the Family Christian stores chain and turn it into a nonprofit. Mr. Kendrick along with Richard Jackson, founder and CEO of Jackson Healthcare, and Larry Powell, president of Powell Family Enterprises LLC, came together with a vision to create a new outlet to raise what Mr. Stillman calls “kingdom-based” profits.
“Each of these men have been blessed with professional success and share a mutual calling to give back to help those in need. This alignment of business acumen and Christian calling led them to the collective decision to join with us to acquire Family Christian and move it from an organization that contributes 10% of its profits, to one that contributes 100% of its profits to faith-based charities and ministries,” said Cliff Bartow, president and CEO of Family Christian in a statement released Nov. 15, 2012. By December, the company had become a nonprofit and had plans underway for new donation strategies.

The iDisciple App provides access to personalized content from top Christian leaders and includes a collection of thousands of sermons, devotionals, eBooks, articles, Bible studies, blogs, podcasts and even an in-app Bible. The business model for the app is a monthly subscription, but profits are donated to the charity of the user’s choice.

This may be the beginning of a new wave of Christian entrepreneurship in the media world. For too long Christian producers have been limited to what the mainstream media distribution channels would accept. Now the Internet is opening up independent channels of content distribution that can compete for viewers by offering wholesome content.

“Finally, brethren, whatever is true, whatever is honorable, whatever is right, whatever is pure, whatever is lovely, whatever is of good repute, if there is any excellence and if anything worthy of praise, dwell on these things.” (Philippians 4:8 NASB)

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